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Author Topic: Industries where SEO/PPC is not key?  (Read 1103 times)

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Offline jspodisusTopic starter

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Industries where SEO/PPC is not key?
« on: February 23, 2010, 04:22:22 PM »
I have been wondering if there are any industries where the highest ROI way to attract customers was not SEO/PPC.

Popular belief is that you should go for SEO/PPC and forget the rest, it seems...however in some industries certain things clearly work better than in others.

Does anyone know of an industry where the main way to attract customers (online) is not SEO/PPC? There are so many possible reasons (SE traffic having low conversion rates, b/c of trust being important for sales,etc.)

Or perhaps a field such as this webmaster stuff :), where the industry is simply highly-connected (What other industries is the computer-savy demographic part of?) with forums, blogs,etc. - and online WOM being important?

I'm wondering if video search will be big for some industries (ranking at the top of google).

I've heard twitter was big for lawyers.

Does anyone know of an industry where Google is not the main way of customer acquisition? I'd love to hear it. thanks :)
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Offline Daniel0

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Re: Industries where SEO/PPC is not key?
« Reply #1 on: February 23, 2010, 04:28:31 PM »
Dunno if you regard it as an "industry", but academia.
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Offline waynewex

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Re: Industries where SEO/PPC is not key?
« Reply #2 on: February 24, 2010, 04:56:42 PM »
Facebook apps.
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Offline jspodisusTopic starter

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Re: Industries where SEO/PPC is not key?
« Reply #3 on: March 18, 2010, 06:27:36 AM »
Quote from: waynewex on February 24, 2010, 04:56:42 PM
Facebook apps.

How??they are also working on PPC process like in facebook ads.
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Offline neil.johnson

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Re: Industries where SEO/PPC is not key?
« Reply #4 on: March 19, 2010, 06:28:12 AM »
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How??they are also working on PPC process like in facebook ads.
Unsure what you mean here. We make apps for Facebook. Pay Per Click isn't a part of it. There is no money involved when a user clicks on your app.
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To start, press any key. Where's the 'Any' key?

Offline waynewex

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Re: Industries where SEO/PPC is not key?
« Reply #5 on: March 20, 2010, 01:39:36 PM »
Quote from: jspodisus on March 18, 2010, 06:27:36 AM
Quote from: waynewex on February 24, 2010, 04:56:42 PM
Facebook apps.

How??they are also working on PPC process like in facebook ads.

If you're talking about the monetization of Facebook Apps, then CPM is the better strategy. Click-through-rates are depressingly low on Facebook.
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Offline oni-kun

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Re: Industries where SEO/PPC is not key?
« Reply #6 on: March 20, 2010, 06:47:14 PM »
Quote from: waynewex on March 20, 2010, 01:39:36 PM
If you're talking about the monetization of Facebook Apps, then CPM is the better strategy. Click-through-rates are depressingly low on Facebook.

Albeit the 1/4 of US traffic being facebook, Not even a marginally productive fraction of them are "quality" traffic for advertising.
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Offline jspodisusTopic starter

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Re: Industries where SEO/PPC is not key?
« Reply #7 on: March 21, 2010, 07:16:58 AM »
Quote from: neil.johnson on March 19, 2010, 06:28:12 AM
Quote
How??they are also working on PPC process like in facebook ads.
Unsure what you mean here. We make apps for Facebook. Pay Per Click isn't a part of it. There is no money involved when a user clicks on your app.

Why did you make apps for Facebook?There should be reason behind this.
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Offline neil.johnson

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Re: Industries where SEO/PPC is not key?
« Reply #8 on: March 21, 2010, 06:41:30 PM »
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Why did you make apps for Facebook?There should be reason behind this.
Client wanted brand awareness. Traffic. No PPC involved.
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Quote
To start, press any key. Where's the 'Any' key?

Offline jspodisusTopic starter

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Re: Industries where SEO/PPC is not key?
« Reply #9 on: March 23, 2010, 03:01:23 AM »
Quote from: neil.johnson on March 21, 2010, 06:41:30 PM
Quote
Why did you make apps for Facebook?There should be reason behind this.
Client wanted brand awareness. Traffic. No PPC involved.

Ohh I see. Actually i was talking about face book advertisement plans. so i made use of PPC.can you please show me your profile?
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